MUDAC - musée de design et d'arts appliqués contemporains

Past exhibition

Vue de l'exposition Couture Graphique

Couture Graphique


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Couture Graphique is the first exhibition to explore the relationship between fashion and graphic design. It underlines an interesting phenomenon that until now has attracted relatively little interest: the use of fashion clothing and accessories as a means of communication in their own right. The link between graphic design and fashion emerged in the 1920s and the connection was further strengthened by the top couture houses, who began to treat their brand and their visual identity as fashion products in themselves.

The exhibition was designed for the MOTI – Museum of the Image, in Breda (Netherlands) by José van Teunissen, a professor of fashion theory at Arnhem and the University of the Arts in London. A specially adapted version of the exhibition is presented at the mudac with a new section, created by the mudac, presenting a selection of work by young stylists from the art and design institutes of Basel and Geneva.

Designers, artists and fashion brands: About Creative/Alan Aboud, Bape, Berber Soepboer, Paul Boudens, Burberry, Chanel, COMME des GARÇONS, Marijke de Bie, Freudenthal/Verhagen, Hendrik-Jan Griefink et Coralie Vogelaar, HEAD – Haute école d’art et de design, Genève, Institut Mode-Design – Haute école d’art et de design Bâle, Kaws, Jacob Kok, Bas Kosters, Maison Martin Margiela, Issey Miyake, Iris Nijenhuis, Marius op ‘t Eynde, Piet Paris, Parra, Antoine Peters, Raf Simons, Paul Smith, Simon Thorogood, Walter van Beirendonck, A.F. Vandevorst, Pauline van Dongen, Dries Van Noten, Henrik Vibskov, Viktor and Rolf, Louis Vuitton, Vivienne Westwood, Bernhard Willhelm