Yves Béhar + fuseproject: From concept to commerce/From commerce to concept

The Swiss Yves Béhar has created fusepro­ject, a design studio incor­por­at­ing young inter­na­tional talent that is based in San Fran­cisco. Designer, engin­eer, manager and interior designer, he is famous for his collab­or­a­tions with Birken­stock, Diesel, Samson­ite, Toshiba, Microsoft, Hewlett Pack­ard and Nike. He presents at the mudac a reflec­tion on the status designer to meet both public expect­a­tions and require­ments of those giving him commis­sions.