HELGA 2025 – Cross-border narratives
Friday, November 14
Swiss Professional Meeting for Scenography and Spatial Communication
Prices
| Professional | CHF 55 | 
| Student | CHF 15 | 
| Sponsorship (1 entry pro + 1 student entry) | CHF 70 | 
| Pioneer (1 entry + support for HELGA) | CHF 95 | 
| ICOM Member | CHF 45 | 
Theme and Program 2025
HELGA 2025 invites us to examine the “border” as a narrative device in scenography. Inspired by the concept of “cultural border-crossing”, participants will consider borders as complex, interdependent cultural and social constructs. Crossing these boundaries becomes a creative act at the heart of culture that is understood as dynamic, relational and performative.
We welcome diverse forms of transgression or blurring of boundaries: between reality and fiction; among artistic disciplines; between audience and space; between object and audience. Equally intriguing are the sometimes subtle dividing lines between different institutional rationales or the professional self-perception of practitioners.
| 10h30 Optional part. Registration required, limited places. Free. | Workshop on light with ERCO or guided tour of an exhibition at mudac To participate, please write to: magali.conus@ | 
| 13h00 | Welcoming participants | 
| 13h30-13h40 | Welcome address by Marco Costantini, Director of mudac | 
| 13h40 – 14h20 | Part 1 Dialogue between the Chief Curator and the set designer of mudac: Jolanthe Kugler and Magali Conus Part 1 Dialogue between the chief curator and the scenographer of the mudac: Jolanthe Kugler and Magali Conus “We are in the show bizz: Museum exhibitions and suspense” Ariane Karbe, exhibition playwright and independent museum consultant | 
| 14h25 – 14h40 | Presentation of the professional association for scenography professions in Switzerland Mattias Mohr and Fabienne Geneviève Barras | 
| 15h15 – 18h00 | Part 2 "Let's Play", a participatory and interactive moment Case Studies by : - Aylin Yildirim Tschoepe - Atelier Brückner - Studio Olac - Tapia Buchelli Sofia - Double A (Adrien Rovero et Alexandra Midal) - Agathe Naito et Rosalie Vasey - Pisoni-Lab - Maria Clara Castioni - Trojans Collective Food design by Raphaël Lutz | 
| 18h00 – 21h30 | Mentoring, discussions and meetings between professionals and students Aperitif at Le Nabi | 
Part 1
Architectural planner and design historian Jolanthe Kugler is chief curator and exhibition curator at mudac, co-director of the RADDAR program, professor at the Politecnico – Scuola di Design in Milan, and lecturer at HEAD in Geneva. She is a member of the Social Design Award jury and the Advisory Committee of the Culture du Bâti foundation.
A graduate architect from EPFL (2013) and holder of an MAS in museology (2019). After five years in architecture, she turned to scenography and has been working at mudac (Lausanne) since 2020, where she designs and coordinates scenographies.
She also takes on freelance projects, one of her most notable being her collaboration with Thierry Barbier-Mueller’s art and design collection, coordinating and producing the scenography for the exhibition A Chair and You, directed by Robert Wilson.
Dr. Ariane Karbe is an exhibition playwright and independent museum consultant specializing in the use of screenwriting techniques to create inclusive exhibitions. She holds a PhD in museology and trains museum professionals in storytelling. She designed the permanent exhibition at Villa Freischütz, which was nominated for the European Museum of the Year Award in 2024.
Part 2
                  
            Aylin Yildrim Tschoepe
                      
              
          
  
                  
            Studio Olac
                      
              
          
  Sofia Tapia Buchelli is a Mexican-Canadian interior architect and designer, currently exploring opportunities and collaborations in curation, scenography, and research. Her practice investigates the interplay between space and media, blending theoretical inquiry with immersive, experience-driven outcomes. She began her academic journey with a Bachelor’s degree in Industrial Design in Canada, while simultaneously working as an academic researcher. Her graduation project—centered on preserving museum experiences during the pandemic—earned the Wim Gilles Memorial Award and was featured in ACIDO Rocket and the Global Grad Show. Following this, Sofia worked as an exhibition designer, contributing to a range of projects including tradeshow stands, architectural product displays, and retail environments for major brands. She then pursued the MAIA program at HEAD – Genève, spending a semester at the Royal Danish Academy in Copenhagen. During this time, she realized built projects in Geneva and contributed to international events such as the MMMAD Festival in Madrid and the Interior Ecologies online symposium, where she presented her thesis work, Impossible Memory Architectures.
                  
            Double A
                      
              
          
  
                  
            Agathe Naito & Rosalie Vasey
                      
              
          
  Pisoni–lab is a multidisciplinary design studio founded in 2023 by Karen Pisoni, designer and interior architect. The studio focuses on scenography, temporary architecture, and object design, with a particular emphasis on sustainability and the life cycle of the elements used. Pisoni–lab’s main activities include designing scenography for cultural events, exhibitions, and public programs. The studio collaborates with institutions, artists, and artisans to showcase their dormant stocks and offer them new temporary visibility. It develops modular and poetic devices that can be adapted to different contexts. Each project is designed as an immersive spatial experience that promotes the reuse, rental, or repurposing of existing elements. The goal is to question what is consumed and imagine how to extend the life of materials and objects from exhibitions. This approach reflects a strong commitment to sustainable design, where the ephemeral becomes an opportunity to test new forms of circularity. The studio functions as a laboratory of ideas and practices, where innovation and visual sensitivity come together.
Maria Clara Castioni is a scenographer and artist from Italian-speaking Switzerland, based between Geneva and Lugano. In her work, she explores the tension between the intentional and the accidental, triggered by the dialogue between body and space. In particular, she questions the scenic potential of urban spaces, notably with “Notti Future, ” a nighttime performance among empty parking lots in the city center (2024), and with “Curtain up!, ” an urban scenography workshop in Lugano (2025). Maria Clara is artist-in-residence at the Comédie de Genève for the period 2024–2027, working in tandem with director Eléonore Bonah. She is co-author of the show “Lenz, ” a theatrical adaptation of Georg Büchner’s novel, which questions the notion of interior and exterior landscape (2024). She holds degrees in DAMS (Alma Mater Studiorum, Bologna), interior design (HEAD, Geneva), and theater scenography (La Manufacture, Lausanne). She worked as a teaching assistant in the interior design program at HEAD — Geneva (2023–2024). As a scenographer, she has collaborated with artists such as Mathilde Monnier, Daniele Pintaudi, and Virgile Dagneaux.
Trojans Collective is a design studio founded in Geneva in 2019 by four multidisciplinary designers. Now led by Helena Bosch Vidal and Jessica-Maria Nassif, the studio develops projects at the intersection of graphic communication and scenography. The collective was born out of the MA Espace et Communication program at HEAD, where its members became teachers. This program, designed as a cross-border laboratory for creative disciplines, has profoundly influenced the studio’s approach and its taste for dialogue between graphic and spatial practices. Nurtured by multicultural backgrounds and a collaborative approach, Trojans Collective designs experiences in dialogue with its clients, partners, and audiences. Each project becomes a field of experimentation where space, image, and narrative come together to produce sensitive and meaningful forms. The studio’s name refers to a design capable of collaborating with other disciplines, hybridizing with them, and producing new languages. Since its creation, Trojans Collective has collaborated with cultural institutions, museums, festivals, and independent actors, affirming its ambition to combine know-how and disciplines, while maintaining an experimental and committed stance.
Call for papers: Case Studies
To make this day a success, we are launching a call for papers and are looking forward to your participation.
Have you recently pushed beyond your professional limits and gained valuable new experiences worth sharing? Perhaps an unusual collaboration or a content-challenging encounter? Something that positively shifted your professional outlook and led you to redefine your own practice? Do you have a project that questions, pushes, dissolves or redefines existing boundaries, fitting perfectly with HELGA 2025’s theme?
If your approach pushes established boundaries, questions traditional frameworks or opens up new professional perspectives, we’d be delighted if you presented it briefly at HELGA. This call is also open to students at Swiss universities.
About HELGA
Created in 2012 as an exchange platform for the Swiss scenography community, HELGA has since become a key forum and meeting point for professionals in scenography and spatial communication.
After events in Lucerne (2012–2014), Zurich (2015–2017), Basel (2018–2021) and again Lucerne (2022–2024), HELGA will for the first time take place in the French-speaking part of Switzerland. The host for 2025–2027 will be mudac in Lausanne, emphasising scenography’s importance for its own exhibition activities and fostering exchanges among professionals across linguistic borders.
Newsletter HELGA 2025
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