HELGA 2025 – Cross-border narrat­ives

Friday, Novem­ber 14

Swiss Professional Meeting for Scenography and Spatial Communication 

Prices

Professional CHF 55
Student CHF 15
Sponsorship
(1 entry pro + 1 student entry)
CHF 70
Pioneer
(1 entry + support for HELGA)
CHF 95
ICOM Member CHF 45

Theme and Program 2025

HELGA 2025 invites us to exam­ine the “border” as a narrat­ive device in sceno­graphy. Inspired by the concept of “cultural border-cross­ing”, parti­cipants will consider borders as complex, inter­de­pend­ent cultural and social constructs. Cross­ing these bound­ar­ies becomes a creat­ive act at the heart of culture that is under­stood as dynamic, rela­tional and perform­at­ive. 

We welcome diverse forms of trans­gres­sion or blur­ring of bound­ar­ies: between real­ity and fiction; among artistic discip­lines; between audi­ence and space; between object and audi­ence. Equally intriguing are the some­times subtle divid­ing lines between differ­ent insti­tu­tional rationales or the profes­sional self-percep­tion of prac­ti­tion­ers. 

10h30

Optional part.
Registration required, limited places. Free.
Workshop on light with ERCO or guided tour of an exhibition at mudac

To participate, please write to: magali.conus@plateforme10.ch
13h00 Welcoming participants
13h30-13h40 Welcome address by Marco Costantini, Director of mudac
13h40 – 14h20 Part 1

Dialogue between the Chief Curator and the set designer of mudac: Jolanthe Kugler and Magali Conus

Part 1

Dialogue between the chief curator and the scenographer of the mudac: Jolanthe Kugler and Magali Conus

“We are in the show bizz: Museum exhibitions and suspense” Ariane Karbe, exhibition playwright and independent museum consultant
14h25 – 14h40 Presentation of the professional association for scenography professions in Switzerland
Mattias Mohr and Fabienne Geneviève Barras
15h15 – 18h00 Part 2

"Let's Play", a participatory and interactive moment

Case Studies by :
- Aylin Yildirim Tschoepe
- Atelier Brückner
- Studio Olac
- Tapia Buchelli Sofia
- Double A (Adrien Rovero et Alexandra Midal)
- Agathe Naito et Rosalie Vasey
- Pisoni-Lab
- Maria Clara Castioni
- Trojans Collective

Food design by Raphaël Lutz
18h00 – 21h30 Mentoring, discussions and meetings between professionals and students
Aperitif at Le Nabi

Part 1

13h40–13h50 LinkedIn

Archi­tec­tural plan­ner and design histor­ian Jolanthe Kugler is chief curator and exhib­i­­tion curator at mudac, co-director of the RADDAR program, professor at the Politec­nico – Scuola di Design in Milan, and lecturer at HEAD in Geneva. She is a member of the Social Design Award jury and the Advis­ory Commit­tee of the Culture du Bâti found­a­­tion.

13h40–13h50 LinkedIn

A gradu­ate archi­tect from EPFL (2013) and holder of an MAS in museo­­logy (2019). After five years in archi­tec­ture, she turned to sceno­­graphy and has been work­ing at mudac (Lausanne) since 2020, where she designs and coordin­ates sceno­­graph­ies.
She also takes on freel­ance projects, one of her most notable being her collab­or­a­­tion with Thierry Barbier-Mueller’s art and design collec­­tion, coordin­at­ing and produ­­cing the sceno­­graphy for the exhib­i­­tion A Chair and You, direc­ted by Robert Wilson.

13h50–14h20

Dr. Ariane Karbe is an exhib­i­­tion play­wright and inde­pend­ent museum consult­ant special­­iz­ing in the use of screen­writ­ing tech­­niques to create inclus­ive exhib­i­­tions. She holds a PhD in museo­­logy and trains museum profes­­sion­als in storytelling. She designed the perman­ent exhib­i­­tion at Villa Freis­chütz, which was nomin­ated for the European Museum of the Year Award in 2024.

Part 2

16h50–17h LinkedIn

Sofia Tapia Buchelli is a Mexican-Cana­­dian interior archi­tect and designer, currently explor­ing oppor­­tun­­it­ies and collab­or­a­­tions in cura­­tion, sceno­­graphy, and research. Her prac­­tice invest­ig­ates the inter­­­play between space and media, blend­ing theor­­et­ical inquiry with immer­s­ive, exper­­i­ence-driven outcomes. She began her academic jour­ney with a Bach­el­or’s degree in Indus­trial Design in Canada, while simul­tan­eously work­ing as an academic researcher. Her gradu­a­tion project—­­centered on preserving museum exper­­i­ences during the pandem­ic—earned the Wim Gilles Memorial Award and was featured in ACIDO Rocket and the Global Grad Show. Follow­ing this, Sofia worked as an exhib­i­­tion designer, contrib­ut­ing to a range of projects includ­ing tradeshow stands, archi­tec­tural product displays, and retail envir­on­­ments for major brands. She then pursued the MAIA program at HEAD – Genève, spend­ing a semester at the Royal Danish Academy in Copen­ha­­gen. During this time, she real­­ized built projects in Geneva and contrib­uted to inter­­n­a­­tional events such as the MMMAD Fest­ival in Madrid and the Interior Ecolo­­gies online symposium, where she presen­ted her thesis work, Impossible Memory Archi­tec­tures.

17h10–17h20 Website

Agathe Naito & Rosalie Vasey

17h20–17h30 LinkedIn

Pison­i–lab is a multidiscip­lin­ary design studio foun­­ded in 2023 by Karen Pisoni, designer and interior archi­tect. The studio focuses on sceno­­graphy, tempor­ary archi­tec­ture, and object design, with a partic­u­lar emphasis on sustain­­ab­il­ity and the life cycle of the elements used. Pison­i–lab’s main activ­it­ies include design­ing sceno­­graphy for cultural events, exhib­i­­tions, and public programs. The studio collab­or­ates with insti­tu­­tions, artists, and artis­ans to show­case their dormant stocks and offer them new tempor­ary visib­il­ity. It devel­ops modu­lar and poetic devices that can be adap­ted to differ­­ent contexts. Each project is designed as an immer­s­ive spatial exper­­i­ence that promotes the reuse, rental, or repur­­­pos­ing of exist­ing elements. The goal is to ques­­tion what is consumed and imagine how to extend the life of mater­­i­als and objects from exhib­i­­tions. This approach reflects a strong commit­­ment to sustain­­able design, where the ephem­eral becomes an oppor­­tun­­ity to test new forms of circu­lar­ity. The studio func­­tions as a labor­at­ory of ideas and prac­­tices, where innov­­a­­tion and visual sens­it­iv­ity come together.

17h30–17h40 Website

Maria Clara Castioni is a sceno­­grapher and artist from Italian-speak­­ing Switzer­­­land, based between Geneva and Lugano. In her work, she explores the tension between the inten­­tional and the acci­dental, triggered by the dialogue between body and space. In partic­u­lar, she ques­­tions the scenic poten­­tial of urban spaces, notably with “Notti Future, ” a night­­time perform­ance among empty park­ing lots in the city center (2024), and with “Curtain up!, ” an urban sceno­­graphy work­shop in Lugano (2025). Maria Clara is artist-in-resid­ence at the Comédie de Genève for the period 2024–2027, work­ing in tandem with director Eléonore Bonah. She is co-author of the show “Lenz, ” a theat­rical adapt­a­­tion of Georg Büch­n­er’s novel, which ques­­tions the notion of interior and exter­­ior land­s­cape (2024). She holds degrees in DAMS (Alma Mater Studiorum, Bologna), interior design (HEAD, Geneva), and theater sceno­­graphy (La Manu­­fac­ture, Lausanne). She worked as a teach­ing assist­ant in the interior design program at HEAD — Geneva (2023–2024). As a sceno­­grapher, she has collab­or­ated with artists such as Math­­ilde Monnier, Daniele Pintaudi, and Virgile Dagneaux.

17h40–17h50 Website

Trojans Collect­ive is a design studio foun­­ded in Geneva in 2019 by four multidiscip­lin­ary design­ers. Now led by Helena Bosch Vidal and Jessica-Maria Nassif, the studio devel­ops projects at the inter­­sec­­tion of graphic commu­n­ic­a­­tion and sceno­­graphy. The collect­ive was born out of the MA Espace et Commu­n­ic­a­­tion program at HEAD, where its members became teach­ers. This program, designed as a cross-border labor­at­ory for creat­ive discip­lines, has profoundly influ­enced the studi­o’s approach and its taste for dialogue between graphic and spatial prac­­tices. Nurtured by multi­cul­tural back­­­grounds and a collab­or­at­ive approach, Trojans Collect­ive designs exper­­i­ences in dialogue with its clients, part­n­ers, and audi­ences. Each project becomes a field of exper­­i­­ment­a­­tion where space, image, and narrat­ive come together to produce sens­it­ive and mean­ing­­ful forms. The studi­o’s name refers to a design capable of collab­or­at­ing with other discip­lines, hybrid­­iz­ing with them, and produ­­cing new languages. Since its creation, Trojans Collect­ive has collab­or­ated with cultural insti­tu­­tions, museums, fest­ivals, and inde­pend­ent actors, affirm­­ing its ambi­­tion to combine know-how and discip­lines, while main­­tain­ing an exper­­i­­mental and commit­ted stance.

Call for papers: Case Stud­ies

To make this day a success, we are launch­ing a call for papers and are look­ing forward to your parti­cip­a­tion.

Have you recently pushed beyond your profes­sional limits and gained valu­able new exper­i­ences worth shar­ing? Perhaps an unusual collab­or­a­tion or a content-chal­len­ging encounter? Some­thing that posit­ively shif­ted your profes­sional outlook and led you to redefine your own prac­tice? Do you have a project that ques­tions, pushes, dissolves or redefines exist­ing bound­ar­ies, fitting perfectly with HELGA 2025’s theme? 

If your approach pushes estab­lished bound­ar­ies, ques­tions tradi­tional frame­works or opens up new profes­sional perspect­ives, we’d be delighted if you presen­ted it briefly at HELGA. This call is also open to students at Swiss univer­sit­ies.

About HELGA

Created in 2012 as an exchange plat­form for the Swiss sceno­graphy community, HELGA has since become a key forum and meet­ing point for profes­sion­als in sceno­graphy and spatial commu­nic­a­tion. 

After events in Lucerne (2012–2014), Zurich (2015–2017), Basel (2018–2021) and again Lucerne (2022–2024), HELGA will for the first time take place in the French-speak­ing part of Switzer­land. The host for 2025–2027 will be mudac in Lausanne, emphas­ising sceno­graphy’s import­ance for its own exhib­i­tion activ­it­ies and foster­ing exchanges among profes­sion­als across linguistic borders. 

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