Another Exhibit about Promotion and Sales Material

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“Stefan Sagmeister is a pop star”… “Stefan Sagmeister is a pop star”…

exalts Mieke Gerritzen, an Austrian graphic designer who is Sagmeister’s friend and oppos­ite number, when describ­ing him in an article appear­ing in the exhib­i­tion cata­logue. Indeed, best known for his CD box sets for David Byrne, Bryan Eno, Talk­ing Heads, Lou Reed and the Rolling Stones (for which he earned several Grammy Awards), Sagmeister is happy to set up actual perform­ances to produce the print design of his projects. Whether it be compos­ing sentences with letters carried around the world by bit play­ers for a TV commer­cial, or asking the public to spell out a gigantic slogan with letters made up of Euro cents (in Amster­dam), or even having a poster’s word­ing carved into his own torso and with a razor blade, Stefan Sagmeister always comes up with staging that revolves around the language he has chosen to compose. He is at ease apply­ing self-deri­sion as much to his commis­sioned pieces as to his more personal projects.
In the wake of shows featur­ing the likes of Matali Crasset, Martí Guixé and Yves Béhar, the mudac -in what will be its 11^th carte blanche exhib­i­tion- proudly presents the work of this Austrian artist who resides in New York. And as always, a major public­a­tion comple­ments this edition of the series.