Another Exhibit about Promotion and Sales Material
Carte blanche à Stefan Sagmeister

09.03 – 13.06.2011

“Stefan Sagmeister is a pop star”… “Stefan Sagmeister is a pop star”…

exalts Mieke Gerritzen, an Austrian graphic designer who is Sagmeister’s friend and opposite number, when describing him in an article appearing in the exhibition catalogue. Indeed, best known for his CD box sets for David Byrne, Bryan Eno, Talking Heads, Lou Reed and the Rolling Stones (for which he earned several Grammy Awards), Sagmeister is happy to set up actual performances to produce the print design of his projects. Whether it be composing sentences with letters carried around the world by bit players for a TV commercial, or asking the public to spell out a gigantic slogan with letters made up of Euro cents (in Amsterdam), or even having a poster’s wording carved into his own torso and with a razor blade, Stefan Sagmeister always comes up with staging that revolves around the language he has chosen to compose. He is at ease applying self-derision as much to his commissioned pieces as to his more personal projects.
In the wake of shows featuring the likes of Matali Crasset, Martí Guixé and Yves Béhar, the mudac -in what will be its 11th carte blanche exhibition- proudly presents the work of this Austrian artist who resides in New York. And as always, a major publication complements this edition of the series.